A key objective of i Light Marina Bay 2012 is to advocate environmentally-responsible behaviour for a sustainable future, and promote the Bay as a culturally vibrant and sustainable urban waterfront precinct.

From encouraging artists to use recyclable material as well as adopt energy-efficient lighting technology and renewable energy sources in the creation of their light art installations, to working with event and programme partners to manage resources and minimise waste, sustainability is promoted through all aspects of the festival.

For the first time, relevant aspects of the festival will be assessed using an international standard for events, BS 8901 - the same standard that will be adopted at this year’s London Olympics.

A recurring initiative of i Light Marina Bay is the “Switch Off, Turn Up” Campaign, where stakeholders in and around Marina Bay are invited to switch off non-essential lighting and turn up air conditioning temperatures during the festival period. Key landmarks involved include Marina Bay Sands – prime sponsor of i Light Marina Bay – Marina Bay Financial Centre and The Fullerton Heritage. City Developments Limited, which involved four of its buildings in 2010, has taken the initiative to move beyond Marina Bay this time to introduce 12 of its Singapore properties into this initiative. The strong support garnered for this campaign is expected to result in more than double the amount of energy saved compared to 2010.

Joining the festival as a Sustainability Sponsor is Singapore-based integrated energy company PowerSeraya. Committed to delivering safe and reliable energy to its customers, PowerSeraya maintains high standards of environmental care in emission control and waste disposal, and practises energy efficiency and resource conservation in its business operations. PowerSeraya’s involvement is a milestone in the festival’s efforts to engage key industry players to further its sustainability cause.